How is reading time calculated?

Reading time = total word count ÷ chosen WPM speed, rounded up. Adults average ~220 wpm for fiction and ~250 wpm for non-fiction.

What’s a good blog reading time?

Blog posts: 6–10 minutes (1,500–2,200 words) is the SEO + engagement sweet spot.
News articles: 3–5 minutes (700–1,200 words).
Long-form essays: 12–20 minutes for in-depth coverage.